About Us

Novo London provides in-season premium essentials to modern women providing them with interchangeable clothing and a guided style for everyday situations. We advocate a capsule wardrobe, focusing on cost per wear to reduce the need to overbuy.

Each collection is made in timeless colours, long-lasting fabrics, and classic silhouettes, thus the garments can be mixed and matched together or with the rest of your wardrobe for endless wear.