Design is an important part of what makes us so unique. We believe in the importance of a capsule wardrobe and having pieces that work seamlessly together for different occasions. Therefore interchangeability and guided style are always at the forefront of all of our designs. Every piece is created by our in-house creative women-led team through their extensive knowledge of what it is to be a woman, work-life balance, and the time constraints of modern life which inform the pieces which they create. 

Our London based design team work closely with our carefully selected manufacturing partners to finalise each sample with quality of fabric, timeless silhouettes, and attention to detail always in mind. 

Each collection is timeless and comes together through careful curation and love for what they do put in by our dedicated team of experts.