At NOVO, we have our take on how we can help become a more sustainable brand. As a brand, we advocate a capsule wardrobe and believe that buying quality pieces and reducing the need to overbuy ultimately helps the environment. Our in-house women-led creative team designs each collection around the modern woman and her lifestyle. Whether your priority is quality, versatility, colour scheme, or cuts that flatter your figure, NOVO’s timeless collection has been designed to work with your needs and to suit your lifestyle.

We’re determined to follow a journey of responsible and sustainable retail. Last year, we removed our plastic packaging and now use fully recyclable boxes which dramatically helped to reduce our carbon footprint. We also carefully consider production volumes, so as not to create increased waste.

Our long term goal is to continue improving our green credentials and look at ways we as a brand can positively promote sustainability and offer you a way to improve the lifecycle of your impact on the planet.